What is the KILO money-back guarantee (and why most agencies will not offer one)
A money-back guarantee on the website build is not a marketing flourish. It is the central commitment KILO writes into every Letter of Agreement. Love your new website or your money back: a full refund of the build if it does not meet your expectations within 30 days of going live, no questions asked. Here is exactly how it works.
What the guarantee covers
The guarantee is on the website KILO builds, the deliverable KILO controls. If the finished website does not meet your expectations within 30 days of it going live, you get a full refund of what you paid for the build. No questions asked means KILO does not contest the reason. The guarantee is about the website, not about a Google ranking or a number of leads.
What "going live" and the 30 days mean
Going live is the date KILO publishes the finished website to your domain. It is recorded at launch. The 30-day window runs from that date, not from signing. Inside those 30 days, if you are not happy with the website, the refund clause activates and 100% of what you paid for the build returns to you.
What happens to the website on a refund
On a refund the KILO-built website remains KILO property and is taken down, not transferred. You always keep your own Google Business Profile and the reviews on it. This is a plain contract term in the LOA. It stops a client running a finished site for a month, claiming the refund, and keeping the website. It is the backstop that lets KILO offer the refund with no conditions.
Why most SA agencies will not offer this
Two reasons. Most SA agencies split the website and the SEO across separate retainers, so no single team is accountable for the finished website. And most cannot absorb the risk of refunding a build. KILO can because the website is a fixed-scope, productised deliverable built by one operator running AI agents, with the unit economics tuned for a low refund rate.
Do you guarantee a Google ranking or a number of leads?
No. KILO does not promise a Page 1 position, a ranking, or a lead count. Anyone who promises a specific Google position is guessing. What KILO guarantees is the website: love it or your money back. The rankings and leads are what the ongoing SEO work builds after launch.
What counts as the website not meeting my expectations?
Your own satisfaction with the website KILO built. No questions asked means KILO does not argue the reason. KILO still needs your inputs, photos, content and GBP access to build the site well, but those are delivery inputs, not conditions on the refund.
How long do I have to claim the refund?
30 days from the day the finished website is published to your domain. The window runs from go-live, not from signing. The clause is written into every Letter of Agreement.
Want KILO to ship this for you?
Fixed-scope engagement with a written money-back guarantee on the build: love your new website or your money back within 30 days of go-live. Specific pricing is shared on the 30-min Money-Map call.
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