Guides

Straight answers. Plainly put.

Honest guides on what SA marketing actually costs, how to choose an agency without getting burned, and how local SEO wins jobs for glass and aluminium installers.

Pricing

How much does a marketing agency cost in South Africa?

SA marketing-agency pricing splits into three tiers in 2026. The cheap tier buys you a freelancer doing 4 hours of work a month. The middle tier buys you a small agency with a junior account manager. The top tier buys you an office in Sandton, a 5-person team, and quarterly strategy decks. Pricing for KILO specifically is shared on the 30-min Money-Map call after we pre-audit your site.

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Choosing an agency

How to choose an SEO agency in South Africa (without getting burned)

The SA SEO market is full of agencies that bill on a 12-month contract, ship a 20-page PDF audit in Month 1, and quietly disappear from Month 2 onwards. Picking a real one is a five-question filter, not a beauty contest.

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How it works

What is local SEO (and why it beats paid ads for SA trades)

Local SEO is the work that gets your business to show up when someone in your service area searches Google with local intent. "Aluminium installer Krugersdorp," "frameless glass Sandton," "shopfront glazing Roodepoort." Three levers move local SEO: Google Business Profile, location-specific pages on your site, and citations and reviews across SA directories.

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Positioning

Why KILO dropped HVAC and locked Glass + Aluminium

In April 2026 KILO tested multiple trades, including Glass and Aluminium and HVAC/Aircon. After 30 days of outbound, the data was unambiguous: drop HVAC. The reason was not market size. HVAC is a R9.7B market with strong demand. The reason was distribution.

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Positioning

What is the KILO money-back guarantee (and why most agencies will not offer one)

A money-back guarantee on the website build is not a marketing flourish. It is the central commitment KILO writes into every Letter of Agreement. Love your new website or your money back: a full refund of the build if it does not meet your expectations within 30 days of going live, no questions asked. Here is exactly how it works.

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Choosing an agency

SA marketing agency red flags (the 7 to walk away from)

Most SA marketing-agency conversations include at least one red flag. Not because the agency is malicious, but because the industry trained itself on tactics that no longer work. Seven specific signals tell you to walk.

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Book your intro call

Schedule your intro call.

A free 30-minute call with Chad. Leave your details and we lock in a time, or message us and book on the spot.

  • Love your new website or your money back, within 30 days of go-live
  • Your Google Business Profile and reviews are always yours
  • If we can't help, we say so. No sales pitch.

We review this site, your GBP and your local SEO on the call. No site yet? Just put 'no site' here.

We message you on WhatsApp to lock in your call. Never sold, never spammed.

Free 30-min call · Your plan to win local · No sales pitch