Guide · positioning

What is the 90-day Google Page 1 guarantee (and why most agencies will not offer it)

A 90-day Page 1 of Google guarantee is not a marketing flourish. It is the central commitment KILO writes into every Letter of Agreement. Page 1 of Google for the agreed keyword within 90 days of full payment, or full refund AND you keep every asset built. Here is exactly how it works.

What "Page 1" means in writing

The agreed keyword (defined in the LOA on Day 0, not changeable mid-engagement) must rank in positions 1-10 of organic Google search results for South Africa, on desktop, for at least 7 consecutive days within the 90-day window. The first day all those conditions are met starts the 7-day clock. If the keyword falls back below position 10 before the 7 days are up, the clock restarts.

What triggers the refund

If Day 90 arrives without the 7-day Page-1 condition being met, the refund clause activates. 100% of the R20,000 entry returns to you. Any retainer paid (R3,500/month from Month 2 onward) also returns. The Month 1 retainer is waived in the standard offer, so there is nothing to refund there.

What you keep regardless

The website. The Google Business Profile (you own it on Day 0). The published content. The citations built across SA directories. The reviews collected. Every asset built during the 90 days transfers to you in full, on the refund day if it comes, or before if you ask. No clawback, no contractual reverse-transfer.

Why most SA agencies will not offer this

Two reasons. First, most SA agencies do not know whether they can deliver. They cannot price the risk. Second, the asset-retention clause means even on a refund, the client walks with R30,000-R50,000 of real assets. That is a meaningful subsidy. Most agencies cannot absorb it. KILO can because the system has been proven and the unit economics are tuned for a low refund rate.

FAQ

How do I know the keyword choice is honest?

The agreed keyword is chosen jointly on Day 0 and locked in writing. It must be a real commercial-intent keyword with documented SA monthly search volume. KILO will not accept a fake long-tail keyword that nobody searches.

What if Google changes the algorithm during the 90 days?

The clause still applies. KILO carries the risk. That is the whole point. Most SA agencies use algorithm changes as the excuse to walk away from results.

Has anyone ever claimed the refund?

As of mid-2026, no. The first active client on the v3.6 guarantee structure is Ridds Aqua Centre in Roodepoort, with the clock running. Outcome publishes in late July 2026.

Want KILO to ship this for you?

R20,000 entry. R3,500/month retainer from Month 2 (Month 1 waived). Page 1 of Google in 90 days, or full refund AND you keep every asset built.

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